What is On Site SEO and Off Site SEO

March 28, 2017 | Page views: 1710

SEO stands for search engine optimization and this activity is used for improving your ranking. It will help you in showing you website above then the others if your ranking on Google is good.

SEO stands for search engine optimization and this activity is used for improve your ranking. It will help you showing your website above then the others if your ranking on Google is good.

ON SITE SEO:

First and most important factor in onsite SEO is making sure that your website page, its tags, title, your content and its overall structure should be optimized for your targeted customers. Very common mistake which most of the website owners make is that they miss the actual keywords used by the most of people.

Following are some On Site Seo Techniques

Good Content

Good unique and valuable content is the first and most important factor of onsite seo. You cannot ignore web content it is very important and greatly matters in onsite SEO. Quality and uniqueness of your content which you added on your website is very important and help full in SEO.

Meta Tags

Meta tags and meta description is one of the most important factor in onsite Seo.  Meta description is a short overview of your blogs. It will be used by the search engine to tell other people about your blogs in shortest possible way. If your description is attractive and have valuable information people will definitely visit your website to read full blog and in that way your website traffic increases.

Site Map

Sitemap is in the form of a document that contain a list of web pages of website organized in a hierarchical fashion that helps the crawler and user.

Title and Alt Tags

Title tags are second most important factor for on page seo. Title is used mostly in heading and in anchor tag. Alt tag is mostly used in image that tells the user the purpose of image. Alt tag is also good for seo.

Robots.txt

Robots is a text file that gives instructions about website to crawlers, web robots and spiders. It is uploaded in to the root directory and linked with html code of the website.  

Canonical URL

Canonical url is the process of picking the best URL when there are multiple urls available. It tells the search engine that certain similar URLs are actually one and the same.

OFF SITE SEO:

Off site SEO is done beside your blogs. It is a technique which requires more men power time and hard work then onsite. You can also offsite refers to action you take to promote your website on web. It is a bit difficult and trickier then onsite. Most of the search engines are looking for sites that link back to your site as an indicator that you have good content on your website.

Link Building

Most important factor or technique in offsite SEO is link building. There is a lot of work in link building, it cannot directly help you in SEO but gradually with the time it will increase your web traffic.  You have to keep one thing in mind that always insert good links because bad links can ruin your all good work and effort.

Social Media Marketing

Social media engagement is also of great importance in offsite SEO. As we all know that social media is becoming very popular now a days and biggest search engine Google is using them as his partners so if you are doing offsite SEO keep social media in mind, because it can give yiu boost which you require.