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Digital Design Trends For 2018

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In spite of the fact that the year has begun somewhat grey and chilly, we've been looking on the sunny side with a portion of the fresh, new digital design ideas that will light up your screens throughout the following year.

Below is the list of some digital design trends that you must pay attention to this year.

Split Page Web Design

Though we love a big, statement hero image on a homepage, 2018 will realize a shift to more split page web designs. Split page designs are perfect for producing equal importance visually in your landing pages or homepage.

No More Gender Stereotypes

Many brands are re-examining their portrayal of outdated gender roles. Unilever have found that ladies never again identify with picture-perfect housewife in their adverts.

The Advertising Standards Authority are likewise intending to issue new guidelines with respect to gender norms. Hope to see some invigorated thoughts on how gender is introduced in the coming year's adverts.

The Colour Purple – Ultra Violet

As per Pantone Colour Institute, ultra-violet is set to be the official colour of 2018. We have already fallen in love with the colour at Upperdog HQ and can’t wait to start using it some new campaigns!

Bright, Bold Colours

Graphic designers are already demonstrating their courage. Bright, clashing colours will be a loud and proud feature of design in 2018. With the new SVG abilities in OpenType textual style formats, shading text styles in advertising emails are now getting to be prominent.

90’s Fashion

You may have just observed the Clueless- inspired fashion in stores. 90's fashion and imagery will be a huge trend in 2018. Think website design with bright colours on dark backgrounds and that mark 90's squiggle!

Calming Everything

2016 was a politically messy year. In 2017, we were still trying to recover. But according to Facebook, 2018 will be the year we seek to distil our tension. Calming the whole thing, is going to be reflected in design trends, with soft, cute character illustrations and positive statements.

There are many of design trends in the digital marketing industry and it’s difficult to mention all of them, but some of these are expect to be popular in 2018.