Website SEO Audit

A website SEO audit is a full technical scan of your website that identifies issues preventing it from ranking well on Google and other search engines. Our free Site Audit tool crawls every page of your website — just like a search engine bot — and checks each page against 30+ SEO best practices. You get a clear report of what's broken, what's missing, and what needs improvement, so you can fix issues and improve your organic rankings.

Whether you run a small blog, an eCommerce store, or a large business website, running a regular SEO audit helps you catch problems early before they hurt your traffic.

Yes. You can run a free audit without creating an account. Signing up for a free account lets you audit up to 2 websites, crawl up to 100 pages per audit, and use 3,000 pages per calendar month. Paid plans support larger sites and more projects.

Our crawler audits every page it finds across 6 categories of checks:

On-Page SEO — title tag (missing, too short, or too long); meta description (missing or poor length); H1 tag (missing, multiple H1s, or H1 same as title); H2 tags (missing subheadings); word count (thin content); overly long URLs; and unnecessary URL parameters.

Links & Structure — low internal link count; orphan pages with no internal links; missing or incorrect canonical URLs; and broken 4xx/5xx pages.

Technical SEO — HTTPS; robots.txt (missing or blocking crawlers); XML sitemap; viewport meta; charset; HTML lang; and schema markup.

Images — missing image alt text; missing width/height attributes; and a missing favicon.

Social & Sharing — Open Graph tags for Facebook/LinkedIn previews and Twitter Card tags for X/Twitter.

Analytics & AI — Google Analytics; Google Tag Manager; an LLMs.txt file for AI crawlers; and robots.txt blocks on AI bots.

Duplicate Content — duplicate titles, meta descriptions, and H1 tags across multiple pages.

On the free plan you can crawl up to 100 pages per audit and 3,000 pages per month. Upgraded plans support crawls up to 50,000 pages, making it suitable for large enterprise websites.

A 1-page quick check finishes in seconds. A 100-page crawl typically takes 1–3 minutes. Larger crawls run in the background and you can check back for results.

No. Our crawler sends normal HTTP requests, just like a browser or search engine. It does not submit forms, modify data, or overload your server. We crawl at a respectful rate and honour your robots.txt rules.

Your health score (0–100) measures the percentage of checks that passed across all crawled pages. A score above 80 is considered healthy. Errors count more against your score than warnings or notices.

Errors are critical issues that directly harm your rankings (e.g. missing title tags, broken pages). Warnings are important but lower priority (e.g. thin content, missing H2). Notices are informational items worth reviewing (e.g. missing Google Analytics).

LLMs.txt is a new file (similar to robots.txt) that tells AI language models and crawlers how to use your content. Our audit checks whether you have this file in place, which is increasingly important for AI visibility and being cited by tools like ChatGPT and Perplexity.

Yes. You can audit any publicly accessible website. This is useful for competitor research, benchmarking, or checking a client's site before you start working with them.