On page and off page SEO
In the recent world a well-structured and well-optimized website plays a vital role in the growth of any business. In order to get the maximum exposure a website requires Search Engine Optimization. There are two essential components of SEO, On-page SEO and off-page SEO that work together to improve a website's visibility and rankings in search engine results pages (SERPs).
On page SEO:
On-page SEO is the first part of Search Engine Optimization. This refers to the optimization techniques implemented directly on a website to enhance its visibility to search engines. The primary focus is on optimizing individual web pages to improve their relevance, user experience, and overall search engine friendliness. Key elements of on-page SEO include:
- Keyword Optimization:
- Content Optimization:
- Meta tags:
- URL structure:
- Internal linking:
- Page speed:
Off-Page SEO:
This is the 2nd part of the SEO and it refers to the activities and techniques implemented outside the website to improve its visibility and reputation. Off-page SEO primarily focuses on building external signals and backlinks that indicate the website's authority, popularity, and trustworthiness. Key elements of off-page SEO include:
- Link building
- Social media marketing
- Online reputation management
- Influencer outreach
- Guest blogging
- Brand mentions
In short on-page SEO focuses on optimizing the content and technical aspects of individual web pages, while off-page SEO revolves around building external signals, such as backlinks and social media engagement, to improve the website's authority and reputation. Both aspects are crucial for a comprehensive SEO strategy and should be implemented together for optimal results.
Off-page SEO is an ongoing process and it takes a minimum of 3-6 months for an established website to show the best results. For a new brand website, it can take 6-12 months. At Webcomforts we have a team of top and experienced search engine optimizers, that provides a complete and best SEO service to rank a website.
If you are not sure where and how to start, feel free to contact us, and we will assist you in improving your website SEO.